Monday, August 17, 2015

Conveying a Clear Brand Message

I'm currently finishing up my last course for my Marketing Strategy Certificate through Cornell. This particular courses stresses the importance of brand message.  I've been taking this opportunity to update my Etsy shop and make sure that with the new formatting of the site, all of my information contributes to continually promoting a clear brand promise and successfully establishes my positioning in the market. 

My shop's announcement
My shop's about page
I've included the two images above to illustrate my attempts to give similar information and communicate a clear brand message across my Etsy shop.

As small business owners and makers, we don't have huge marketing and advertising teams to maintain this consistency for us, so it's important to keep up with it ourselves. For many of us, we ARE our brand and it can be a challenge to make sure that we are not just putting everything that we love out there. Tied to this concept is the need to keep our image consistent across all of social media. I've been using this opportunity to do that! Little things like using the same profile picture(s) and repeatedly using the same key words and phrases can really make all the difference.

Below is an example from my Instagram. I use the same profile picture as my shop (I also use this one on Pinterest), which is a picture that clearly conveys what I make. The pictures that I post on Instagram further back up my brand promises, for example, showing custom items that I have made.

My business Instagram

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Thursday, August 6, 2015

The Crafting Bonanza and Other Updates

A lot has happened in the last few weeks since I've posted! It's crazy how quickly time flies. One of my best friends from college got married this weekend to a super nice guy at this beautiful venue near Orlando. Now they're honeymooning at Disneyland and not gonna lie, B and I are a little jealous about that part.

Pavilion on the Lake in Tavares, Florida, where my friend got married. It was beautiful! Image via

I've been busy working on lots of orders and projects! I really need to get better at learning to balance my crafting/production time and my blogging time.

I LOVE paper flowers and I know I want to do them for my wedding, so when my bride Stacey asked me to experiment with making giant paper roses, I figured it was as good a time as any to jump in to that. I love how my first one came out and I love the medium! I used the Green Wedding Shoes tutorial and the Martha Stewart flower template.

My first attempt at a paper rose! Via my Instagram.

It really has been a crafting marathon bonanza at my house these past few weeks. In addition to paper flowers, I made boutonnières for a groom in Canada. I love how they turned out!

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